Communication plays a fundamental role in progressing sustainability. It ensures as many people as possible understand the issues and know how to take action.
Consumer demand for ethical products and services is growing. As a result, sustainability is fast becoming an important aspect of marketing.
If done well, communicating sustainability can boost your company’s reputation and give it a competitive edge.
Yet it can be hard to get it right. People want to know the good businesses are doing, but they are also quick to spot imperfections. Greenwashing is rife.
This practical Masterclass will help you learn how to communicate sustainability effectively, authentically and impactfully.
You’ll come away equipped with tools and knowledge you can apply to your business right away. There will also be ample time for networking with like-minded professionals.
This is a must-attend event for anyone wanting to know how to best communicate their organisation’s sustainability progress, build trust with stakeholders, develop their career, and grow their business.
Topics include greenwashing, sustainability storytelling, sustainability reporting, media relations, Te ao Māori and communications, digital tools and AI, strategy, behaviour change, campaigns, certifications, best practice and more.
This Masterclass is primarily aimed at:
- Sustainability professionals wanting to know more about communication and how it can help them achieve their goals
- Communication, marketing and advertising professionals wanting to grow their sustainability knowledge as the sector grows
- Business owners and managers who need to know it all
- Students and young professionals keen to upskill in this growing field
This is the only course of its kind in Aotearoa New Zealand. It’s an ideal opportunity to upskill in this rapidly growing field.
Tickets include morning tea, lunch, afternoon tea and networking drinks.
Digital tickets are available, which comprise a link to watch a livestream of the event as well as a recording to watch at any time afterwards. In-person attendees will also be sent a recording of the event. Please note that the livestream/recording will include all plenary sessions and some workshops (not all the workshops will take place within the recording location.)
View the AUT campus map here. The event will take place in building WG.