Ever heard of 'greenwashing' when it comes to marketing?
The September sustainability seminar is all about being authentic in your marketing. Research shows people want to buy from companies treating nature and people well.
Greenwashing is when an organisation tries to pass itself off as better for the environment than they are and its getting lots of media attention! When you're marketing sustainability you need to authentically talk about successes and progress and reflect the raw materials, production, distribution, packaging, use and disposal and overall environmental impact of your brand, products and services.
Our two guest speakers have decades of knowledge and experience in authentic and ethical marketing and we can’t wait to hear from them.
Kath Dewar (FCIM) is the inspiring thought-leader who founded GoodSense. A marketer with over 30 years’ experience and a business-owner since 2001, Kath is shaping marketing into a profession that serves society and nature, as well as an organisation’s stakeholders.
A Fellow of the UK-based Chartered Institute of Marketing and an award winning international marketer, Kath joined the Sustainable Business Network in Aotearoa NZ in 2003. This began the journey to meld Kath’s personal values with her professional practice, leading to the creation of the GoodSense brand in 2010.
Fiona Stephenson is one of NZ’s most experienced communicators of sustainability, with 25 years’ experience. She was speech writer for the UK’s chief sustainability advisor for four years and Oxford University’s first PR advisor on the environment. In NZ she has worked on sustainability communications for organisations of all sizes and at different stages of their sustainability journey since 2000.
Brought to you by the Parnell Business Association