How can you make sustainability claims about your products and avoid ‘greenwashing’?
Learn how trans-Tasman hygiene company Essity (formerly Asaleo Care) uses credible environmental data from Life Cycle Assessments (LCA) and Environmental Product Declarations (EPD) to design and market its products.
Join Rochelle Lake, Essity’s Head of Marketing, and Anne Lindsay, Marketing Manager, to hear how the manufacturer uses sustainability tools to make decisions and why it includes the verified information EPDs contain in its advertising.
thinkstep-anz's Technical Director Jeff Vickers joins Rochelle and Anne for this webinar. Jeff will explain how LCAs and EPDs measure the environmental impacts of your product’s life cycle.
This webinar will cover
- How LCA is helping Essity understand and reduce its environmental impacts
- What Essity has learned by exploring the full life cycle of its products
- How to use the trusted information in LCAs and EPDs to market your products
- Why doing an LCA is good for business
It will be useful for
- Marketing managers and teams
- Product managers and developers
- Communications and design teams
- Sustainability professionals