The ground-breaking project gives craft brewers the opportunity to pilot reusable bottles for beer on tap. Up to 50 individual breweries will be funded to establish a reusable packaging asset pool, which promises a range of benefits from cost-savings to better environmental and community outcomes.
“We are excited to extend our work in reusable packaging to enable the craft beer
industry to adopt circular economy practices,” stated Nada Piatek, Again Again’s
CEO.
“Having the input of industry leaders, industry bodies and the government
means we have the best chance of opening the door to packaging innovation for the
whole sector, as well as other consumer goods sectors, by proving reusable
packaging can be a simple, practical and cost-neutral experience for consumers and
businesses alike.”
Project outreach to the craft brewing industry has so far yielded enthusiastic
responses from many eager to embrace an industry-wide opportunity for sustainable
change.