Tips for creating a great listing

Writing your listing description
When completing the application form to list in the Directory you’ll be asked to provide a series of descriptions about your product or service.

Short intro

This is to give users an idea of what your product or service is. There’s space for 2-3 short sentences (max. 300 characters). Note: The first sentence of your intro will appear in the page of search results, so make sure it captures the essence of what you do in 100 characters or less.

Here’s an example of a short intro for ABC Design:

Using circular economy principles we can help you redesign your products and services. Our aim is to create innovative, industry-leading solutions that have positive impacts on your business and the natural environment.

Body text for your listing

You’ll be asked to provide two longer descriptions about your product or service that will appear in your full listing:
- A summary of your product or service (max. 300 words).
- A summary of how your product or service can help businesses to go circular (max. 300 words).
Here’s an example for ABC Design, plus an indication of how it will appear in the Directory:

What we do

With more than 20 years of experience in sustainability, our team of consultants, designers and advisors help businesses of all sizes redesign their products, services and systems. We work at the intersection of design and technology and apply circular economy principles to help businesses move towards a sustainable future.

We believe good design is not just about product or service creation. It’s also a way of reimagining production, consumption, and economic systems, to create a regenerative system.

We provide a range of services from redesigning your packaging, to helping you rethink your business model. We can manage projects from start to finish, or simply provide tailored advice when you need it.

How we can help you to go circular

We can help you redesign your product or service by using a disruptive design approach aimed at advancing circular systems design. We use life cycle tools and systems thinking, to make sure innovation, longevity and regeneration are at the heart of your product or service.

What we can help with:
- Design & innovation consulting
- Strategy & research
- Customer research
- Product & service design
Supply an image for your listing
Your listing will include an image which is a great opportunity to showcase your product or service. To make the most of this, it’s important your image is of good quality and the right size. As a guide, aim for:
- Up to 1MB in size
- Landscape format
- 1200px by 800px
- PNG or JPEG
Supply a logo for your listing
As a guide, aim for:
- Up to 200KB in size
- 400px by 400px
- PNG or JPEG

Listing criteria

Products and services listed in the New Zealand Circular Economy Directory need to have a business-to-business focus. To meet our listing criteria they must demonstrate how they can help organisations meet at least one of the core principles of a circular economy.

Learn more

Getting your environmental claims right

All traders, large and small, must make sure their environmental claims are substantiated, truthful, and not misleading to avoid breaching the Fair Trading Act 1986. If you want to make an environmental claim about a good or service, you should take care to stay within what the law permits. The Commerce Commission has put together Environmental Claims Guidelines to help traders understand their obligations when making environmental claims.

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