BOLTRA is an electric bike hire company. It makes e-bike ownership more affordable and easier to try.
A 30-day subscription includes a premium electric cycle, unlimited maintenance, theft insurance and theft proof locks with every ride. Bikes are delivered to your door or office for less than the cost of a monthly metro pass.
Research on the cycle industry highlighted that costs, quality and customer experience varied widely. Long standing barriers to cycling were not being addressed such as the fear of theft, fear of maintenance, and the fitness required to cycle long distances. BOLTRA offers users an easy and affordable way to try e-cycling without having to commit to any high upfront costs. BOLTRA is also helping mitigate congestion problems in New Zealand’s biggest cities.
BOLTRA started in September 2016. It is currently only available in Auckland but plans to expand to Wellington, Christchurch and Queenstown.
Boltra is a finalist in the Smarter Transport category of the 2017 NZI Sustainable Business Network Awards.