Market research leader Colmar Brunton has operated in NZ for over 30 years. Its vision is ‘Better Business, Better Future’ and for the last seven years it has funded research into consumers’ changing attitudes and behaviours in sustainability.
Colmar Brunton’s Better Futures reports are New Zealand’s only comprehensive monitor of changing consumer attitudes to sustainability, and through the reports the company is committed to raising the profile and volume of conversations around the importance of sustainable business practices.
The Colmar Brunton Corporate Reputation Index, another self-funded study, aligns New Zealand businesses’ reputations with global benchmarks and has shown that consumers are more likely to invest in a company with a positive reputation. The report allows comparison between global best practices and the efforts of New Zealand businesses so we can celebrate world class capabilities and learn from global best practices.
One of the key findings from Colmar Brunton’s research is that younger generations believe in a triple bottom line, one that considers social and environmental impact alongside financial gain.
Colmar Brunton makes the results of its research available free of charge and it is sought after as the voice of the consumer in the sustainability arena.
Colmar Brunton is a finalist in the 2015 NZI Sustainable Business Network Awards in the Cadence Communicating Sustainability category.