The KickStart Breakfast programme is a partnership between local communities, the NZ Government and corporates. The purpose is to give Kiwi kids who need it most a nutritional and encouraging start to their school day.
The KickStart Breakfast programme started with Fonterra and Sanitarium coming together in February 2009 to provide a free school breakfast of Anchor milk and Sanitarium Weet-Bix to New Zealand schools. The partnership was driven by an identified need to supply a nutritious breakfast option to New Zealand school children who don’t eat or don’t have access to a regular breakfast at home.
KickStart is not only about breakfast, it also provides a space for children to develop social and life skills in a ‘club’ environment. KickStart Breakfast is able to make a real and lasting difference in our communities with volunteers helping run the clubs and acting as role models for the children.
The NZ Government joined the partnership in May 2013. This provided additional funding that enabled the programme to extend from two to five days per week. The programme also opened up to all decile 1 to 10 schools.
KickStart Breakfast now provides nutritious breakfasts to more than 29,000 New Zealand kids in 940 schools each morning. This equates to around 21 million servings being consumed since the programme began in 2009.