Lucas Smith – Founder & CEO, Woolaid

You can eco-upgrade your pantry, closet and mindset but, until now, it was impossible to properly eco-upgrade your first aid kit. Lucas has created the world’s first hyperfine merino wool adhesive bandage that is a new value-added channel for fine wool farmers – and most importantly helps the planet. Woolaid is naturally biodegradable, hypoallergenic, antimicrobial, moisture wicking and breathable. It’s built for the wilds and designed to return to the earth.

To make sure the Hyperfine merino wool fibre stacks up in the wilds, bandages are tested in the toughest conditions in Alaska.

Plastic (polyethylene) bandages never biodegrade and must be incinerated to get rid of them, releasing dioxins, furans, mercury and polychlorinated biphenyls into the atmosphere. Woolaid solves these problems and stops millions of tonnes of plastic from entering our ecosystems.