Project NZ: Telling good stories

Brands that are effectively telling their sustainability story are becoming more powerful. The Project NZ conference showed how to communicate sustainability in a compelling way, to your market and your internal teams.


3rd September 2015

AUT University, Auckland

Thank you to all the speakers, sponsors and attendees for helping make the Project NZ: Telling Good Stories conference such a success.

If you missed the conference you can read the speakers’ presentations here.

About the conference:

New Zealand organisations have made great progress in integrating sustainability initiatives into business practice in recent years. Yet a gap persists in public awareness of the great strides these forward-thinking organisations are making.

The Project NZ: Telling good stories conference, which took place on 3rd September, showed how to use your brand as a voice for change and explained how to engage your staff in understanding the business advantages of sustainability. It gave invaluable tools to grow the commercial success of your business through building the right messages for your market.

International business and marketing experts explored the best in sustainable brands with a focus on identifying new trends and innovations.

The conference gave tips to build a credible, sustainable brand to raise awareness, drive sales and engage your staff in understanding the business advantages of sustainability.


Internationally renowned businesses leaders and experts from the UK, USA and Australia joined some of New Zealand’s foremost sustainable brands.

Keynote speaker Matthew Yeomans is the Founder of Sustainly, a UK media consultancy providing intelligence and advisory services for brands communicating sustainability, including FTSE and Fortune 500 companies. He is the lead author of the Social Media Sustainability Index. Leading speakers included:

  • Matthew Yeomans – CEO, Sustainly, UK
  • Nicky Bell – CEO, Saatchi & Saatchi
  • Angela Buglass – Chief Executive, Trilogy International Ltd
  • Alicia Darvall – Executive Director, B Corps Australia
  • John Heckman – Managing Director, thinkstep North America

To view all of our speakers click here.


Topics included the new era of communicating and sustainability, the future of sustainable brands in New Zealand, new innovations, connecting with millennials, marketing, internal communication, visual storytelling, integrated reporting and engaging with the media.

View the full programme.

Thank you to all our amazing partners for making this event possible.