Ecotricity aims to lower New Zealand’s carbon emissions starting in the electricity industry. It does this by offering NZ’s only 100% carboNZero certified electricity and educating people on how to reduce emissions.
Ecotricity regularly publishes blogs on its website and shares relevant content from like-minded organisations. It shares the blogs on social media and in its monthly newsletter.
Throughout 2017, Ecotricity ran a campaign entitled Get off the Gas. The campaign aimed to educate about the harmful effects of gas on the environment. It also aimed to encourage gas users to convert to electricity use in their homes. Ecotricity has observed a noticeable reaction from customers since launching the campaign and marked growth in social media followers.
Ecotricity is a finalist in the Communicating for Change category of the 2017 NZI Sustainable Business Network Awards.