2022 AWARD FINALIST
Sponsored by MAS
AWWA is a B Corp certified period care brand. It produces period underwear that offers a safe, comfortable alternative to single-use period products. The reusable underwear looks and feels like normal underwear but can absorb up to five regular tampons or pads worth of blood, eliminating the need for other wasteful period products. The fabric technology uses three super absorbent, anti-microbial and leak resistant layers, to keep users feeling fresh, dry and worry free.
AWWA has a fully traceable supply chain, uses organic cotton and recycled nylon in products, and offsets over 120% of carbon emissions for business operations annually.
The company donates 2% of annual revenue (via product donation) to help eradicate period poverty in Aotearoa New Zealand. Every customer who purchases AWWA is part of the solution to ensure no individual misses out on work or education because of lack of access to period products. Working alongside select NGOs, charities and schools, AWWA has donated more than 16,000 pairs of underwear to date.
By sharing wisdom and stories on indigenous Māori traditions, AWWA is helping decolonise periods and remove the stigma associated with them to reconnect the community to their cycle in both a physical and mindful way. Since inception, AWWA has prevented over 23 million single use period products ending up in landfills.