Communicating for Impact category
2022 AWARD FINALIST
Sponsored by Federation
Good Change came into the market with one goal - to reduce the use of synthetic, single-use household products through offering compostable and reusable cleaning solutions.
The company started with cloths, sponges and brushes and has expanded to reusable spray bottles. In May 2022, Good Change launched the first NZ-made range of Refill Benchspray Concentrate Tablets packed with NZ botanicals and essential oils, along with glass Bottles for Good.
Good Change ran a campaign called ‘Be Better Than Yesterday’ for two months with the goal of building trust and educating. Campaign activities included giveaways, a gift with purchase, and a media campaign on TV and radio.