2022 AWARD FINALIST
Sponsored by Department of Conservation
Trees That Count is an environmental programme on a mission to see millions of native trees planted in Aotearoa New Zealand. Managed by the Project Crimson Trust, the aim is to fight climate change, strengthen threatened biodiversity and grow healthier communities.
Trees That Count has developed the country’s only online native tree marketplace enabling anyone to fund or gift native trees. This support is then matched to planting groups around the country supporting the restoration, regeneration and protection of Aotearoa New Zealand's native biodiversity.
In April 2022, Trees That Count reached an important milestone of one million native trees funded. The initiative has supported 1,025 planting projects from the top of the North Island to the bottom of the South, across a range of land and ownership types.
The initiative has demonstrated it can deliver and bring communities, planters and funders together. The mission now is to use the proven digital and social infrastructure to connect investors with native planting projects at scale.