Sustainability Superstar
2022 AWARD FINALIST
Sponsored by NZI
Wendy is a data-savvy entrepreneur and the founder of Perfectly Imperfect. Perfectly Imperfect is a social enterprise that follows the motto, “ugly is delicious, ugly is new hope”.
After discovering that 45% of fresh fruit and vegetables do not leave the farm because of appearance, Wendy started on a mission to get this nutritious food onto people's plates. Wendy and her team of volunteers began by collecting the produce from the fields themselves.They then redistribute food to foodbanks or direct to consumers through a low-cost subscription model.
Wendy also set up the first pay-forward community shop in Auckland. This project was sponsored by Kāinga Ora, creating a place where everybody can enjoy food with dignity. Perfectly Imperfect prevents food waste and has created new markets for locally grown produce.
Wendy is passionate about educating people to look beyond “perfect” looking produce and instead appreciate all food and how it has been produced.