2021 AWARD FINALIST
Sponsored by NZI
Jayden Klinac founded the Honest Coffee Company in 2012. He became the exclusive New Zealand distributor of biodegradable coffee capsules, giving coffee lovers an option that was lighter on the planet.
In 2015 he founded For The Better Good, launching a plant-based, reusable Better Bottle with the aim of eliminating a huge source of waste: plastic water bottles. Jayden pioneered the production of an alternative bottle, successfully removing the oil from plastic and replacing it with carbon from plants. He then addressed the issue of single-use by developing a 200+ nationwide refill network in New Zealand along with a collection network to ensure every Better Bottle sold can be easily returned for composting.