Going Circular
2021 AWARD FINALIST
Sponsored by Auckland Council.
SOLID Oral Care makes sustainable toothpaste and toothpaste tablets, eliminating plastic tubes. The business supplies products in glass bottles and jars which can be sterilised and reused. It takes these containers back from consumers and 40 wholesalers across Aotearoa New Zealand. Each SOLID Oral Care bottle and jar can be reused 20 to 30 times before it needs to be recycled. The business also supplies its products in bulk to stores using sterilised, repurposed containers. Customers then fill their own containers.
SOLID Oral Care was founded by dental hygienist and therapist Laura Nixon in 2018. Laura wanted to help provide a solution to sending the 25 million toothpaste tubes to landfill in Aotearoa New Zealand every year.