CoGo’s mission is to help consumers around the world understand the effect their spending has on their emissions.
The business provides consumers with the free CoGo app which calculates their carbon footprint in real-time, linked directly with their spending and lifestyle choices. The aim is to show them where they can have the most impact on reducing their emissions and reward them for making changes.
Specifically, CoGo encourages consumers to reduce meat from their diet, move to vegetarianism or veganism, home compost and buy second-hand.
To date, CoGo has helped 10,000 consumers across Aotearoa New Zealand and the UK with a third going on to reduce their carbon emissions by an average of 40 kilograms per month.